Andrew Nackerud

Nowadays, the gap between the haves and the have nots is huge. There are only a few places that make you feel wealthy. With such low prices, the 99 Cent Store lets shoppers fill their carts without worrying about emptying their bank accounts. To communicate this rare and amazing feeling, we’re introducing a humorous new spokesperson: The Dollionaire. He’s not rich - in fact, he’s just a normal dude - but all the money he saves makes him feel like a millionaire.