In collaboration with 72andSunny, my team and I were asked to critically examine the role social media plays in our lives and debut it at an agency-wide meeting. With a 17 K budget and a quick turnaround, we set out to get “serious” about social. I wrote and produced this short film, and made a riveting cameo as Cool Pat.
Naive Millenial Pat visits a bizarre personal brand clinic to boost his popularity.